HELFENDE
HAND 2022
Whether it's a pandemic, war, or environmental disaster, volunteering is becoming more and more important.
However, volunteers often remain hidden and do not receive the recognition they deserve. Together with the Federal Ministry of the Interior and Homeland, we are literally giving volunteering a framework.
Fifteen creative projects from civil protection will be transformed into works of art in a gallery and showcase the people behind the deployments. All of the artworks are animated films, featuring a total of 76 designed characters that give a face to volunteering. They allow us to discover the people behind the volunteer work and recruit even more helpers for volunteering.
Förderpreis Helfende Hand| 2022 | Germany
Serviceplan Group
Credits
Creative Direction | Michael Johne
Art Direction | Laura Beck
Copywriter | Louisa Ziebell
Projektmanagement | Rebekka Wolff
CASEFILM.
16
Explainer Videos
Everything in a coherent style and structure.
817
Sekunden Film
That equals 14 Minutes and 31 seconds.
76
Unique Characters
With different clothing, hairstyles, and accessories.
3
Months time
No problem for us!
Final Note
In collaboration with the Federal Ministry of the Interior and Homeland, and Serviceplan Z-Up Studio helped bring attention to the often-overlooked volunteers in civil protection. We transformed sixteen creative projects into animated films, featuring 76 characters that showcase the people behind the deployments. This project not only recognizes their dedication but also encourages others to join and support volunteering efforts.
